Creating a press release looks easy right? Then why is it that most press releases look like crap?
Press releases are a beautiful creation for both the source submitting the Press Release (PR), and the websites that share them.
For the source submitting the PR you have the possibility of getting a lot of free exposure if the right media source shares your content, or many sites use it.
For the media sources using the PR’s its a great way to find quick and easy content, and their helping someone in return. They are a win win for both parties.
Advertising isn’t cheap these days, and PR’s are one of the best ways to get the word out for free. Just because you submit a PR doesn’t automatically mean your content is going to get picked up though. The better your PR is put together, the higher your chances are at getting free exposure.
In this article I’m going to take the time to walk you through how to properly create a press release, along with giving you some tips on how to make it better.
You don’t have to be a writer to create a great press release if you just understand a few things about creating a good article. You don’t even really have to be a great writer. As long as you can spell and know how to send an email you’ve got this.
The first logical step is creating a Title that will turn heads. Your title should be short, to the point, and describe what your PR is about. Longer titles tend to scare writers away, so I recommend keeping it moderate.
After your title its good to add a Headline underneath of it. Your headline should also describe your post, but in a little more detail. I recommend not exceeding 2 or 3 sentences for your heading. Some people make all of the letters in their headline all capitols. That’s a personal choice. Its also good SEO practice to add your main keyword to your headline
The common trend to start your first paragraph is to add your city and state, followed by a dash, followed by the date, followed by another dash. Example: Los Angeles, Calif – June 30, 2017 – your first paragraph. Its also good SEO practice to add your main keyword in the beginning of your first paragraph.
Most websites are very particular about SEO (search engine optimization). It basically means your optimizing your content to kiss the butts of the search engine Gods. Search engines have a ranking system for everything. In the next few paragraphs I’m gonna give you some tips to better optimize your PR’s for SEO.
The biggest tip I can give you is to make your PR over 300 words. Really its better to do way more if you can. 300 seems to be the minimum number of words the search engines expect. If you can’t fill an articles with at least 300 words, then the odds are whatever your promoting sucks. Just kidding, but I think you understand what I’m getting at.
When most people create an article or PR they think the proper thing to do is have big beefy paragraphs with long drawn out sentences. You should understand that their is a big difference between writing for a magazine, news paper, or writing a book, compared to writing a website article. Most people reading articles on the internet are very lazy, and to big of a paragraph or sentence is just to much work.
When writing your PR try to make each sentence short and to the point. If one sentence is 3 rows long then your entire post may get a bad SEO score. Same goes with your paragraphs. Notice how I split my paragraphs apart sooner then I need to. That’s not just to look fancy. I’m trying to appease the SEO Gods.
You should always add some links to your PR. I recommend leaving your main link your trying to promote at the beginning and end of your PR. Try not to add to many links though. The readers aren’t trying to read a Wikipedia article.
At the bottom of your PR its okay to leave some social network links. It can show your a legit source, and help grow your social following at the same time.
You can also leave any pertinent information such as press release kits, other links, or video links.
At the very bottom of your PR its good to write an about paragraph letting people know who you are, and what your all about.
You want your PR to be as easy to use as possible. I recommend including media such as a proper sized featured image, additional images for the article, and video links if you have them.
If a PR is successful it could possibly bring in thousands of people to whatever it is your promoting. Its not rocket science, but you do want to take your time putting it together. If something is worth doing, you should at least try to do it right. Hopefully my tips will help you succeed.
If you feel I missed something or have additional tips please drop a comment down below. I’m also always happy to answer further questions if you have any. Thanks for reading. I hope my suggestions help.