Idea Design Studio is all about turning inventor’s dreams into reality, and one major way to make that happen is with an eye-catching logo and overall marketing campaign.
Companies have become known as global icons partially because they have a logo that is straightforward, yet also promotes exactly what their company stands for. This article will look at two famous logos designed by women, including what makes these logos work, and what Idea Design Studio can do to make your logo just as iconic.
Our first logo is the interlocking Double C’s of Chanel, designed by Coco Chanel. This magnificently simplistic logo was unveiled in 1925 and has remained one of the most famous logos in the fashion world.
There are several possible explanations why this logo came to be. The first is that it was a design on stained glass windows in the Château Crémat in Nice, France. Another possible reason is that the geometric pattern was featured in the stained glass of the Chapel of Aubazine, where Chanel spent a good length of her childhood. The third explanation is that it is an amalgamation of her and Arthur “Boy” Capel, a founding business partner in her fashion house.
Regardless of the origins of its creation, this logo remains successful because the brand is so recognizable, coupled with how uncomplicated the logo is. People with zero knowledge of fashion can tell what the logo is, and why women have been swooning over it for almost one hundred years.
Our next logo is the most famous in the world of sports, that being the logo of Nike. The swoosh logo was created by Carolyn Davidson, who was a student at Portland State University where founder Phil Knight was an assistant professor. Knight wanted a logo that embodied the company’s image of motion and speed and Davidson delivered, creating one of the most recognizable logos in the world and playing a part in a brand that sits at 18th on Forbes Most Valuable Brands list.
Idea Design Studio can do the same for your brand. They will work with you to create a logo that fits the needs of your invention or company and will create multiple designs to see what works best. Their team of some of the best graphic designers and marketers in the industry can develop a logo that will be seen all over the internet and can become just as iconic as it has for the companies featured in this article. You can find out more regarding Idea Design Studio when they are featured in “Interviews with Kathy Ireland,” premiering in 2017 on Fox News Network 9 and Bloomberg International TV.
For more information please visit http://www.ideadesignstudio.com
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